Success stories

Wayfinder was a part of Vodafone Group. The assignment was to phase out the Wayfinder Navigation products into Vodafone Location Services products. I was responsible for translating the business objectives and customer needs into product requirements. Identified, planned and prioritized product ideas to maximize return of investment on engineering resources and retain users through a great user experience.

Launched navigation products into 8 Western European markets with 300k+ active users on iOS (iPhone), Symbian, Android and other JAVA-based phones such Blackberry. The iPhone Navigation was #1 navigation app in UK, Apple app store within 2 weeks after launch.

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Wayfinder/Vodafone Group

Former employer

More highlights from the past...
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Arbetsförmedlingen

Currently works at the Swedish Public Employment Service with various strategic assignments in business governance; business planning, financial management and development with the aim of contributing to a well-functioning Swedish labour market.

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Svenska Bil i Norden

The assignment to build and develop the company's presence and brand platform for digital channels and social media.

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Lund IP products

Leading the development of user experience and design of wireless VoIP phones, brand and image. Planning of product portfolio, marketing activities and competitive coverage, development of business cases and solutions, translation of customer needs into business offers and customer values, and marketing of VoIP and audio products.

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Design Samples

Se some samples of previous industrial design works, assignments and small/medium size business customers' projects.

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